Supermarket Scandal; Blame Social Media

Social Media has been accredicted to significant events which have taken place around the world including the Arab Spring, which integrated Western affairs and cultures with the Arab counter-parts.

However, on a less larger scale, Social Media can be the Miss Marple for PR Departments in Companies; regardless of how big the cover-up, it always gets to the bottom and discovers the truth.

For example, take Tesco's recent "Frog in Salad" scandal. This was when an individual posted a picture of an un-opened salad bag which contained a frog in it, which was purchased from Tesco. The picture was viewed by hundreds of thousands worldwide, and even though Tesco are viewed as one of the strongest MNE's in terms of Marketing and PR, even they couldn't cover it up. The story made the news in various newspapers across various countries, however it only made a slight dent to the credibility of Tesco. However, if this happened to a smaller company, the consequences could have been far worse.

Therefore, the moral of the story is;

Keep all grocery/produce far from ponds and zoos!!!