Candy Crush; The Game That Destroys Lives.

Candy Crush is a game which runs on the iPhone games platform. It has become a global success in only a matter of months. However this game, like many others before it, seems to have entered the maturity/decline phase as its popularity which was projected across social media, has begun to fade.

The aim of Candy Crush is simple; try and position three or more of the same shape in a line to clear "jelly" or destroy fruit within the game. Once either of these tasks are completed, you proceed to the next level.

However, this game has been largely projected and gained exposure via social networking, pre-dominantly Facebook. Facebook users can donate lives to other CC players, vice versa. Therefore, CC saw a growing community of avid players assist each other by donating lives and inviting each other to play.

However, this community is now in the decline, and CC looks set to join the scrap pile like many other Smart Phone games

In the meantime, I'm off to research the up-and-coming games so I can prepare a blog stating it's decline in 3 months.

See ya!