Wednesday, 20 March 2013

Supermarket Scandal; Blame Social Media

Social Media has been accredicted to significant events which have taken place around the world including the Arab Spring, which integrated Western affairs and cultures with the Arab counter-parts.

However, on a less larger scale, Social Media can be the Miss Marple for PR Departments in Companies; regardless of how big the cover-up, it always gets to the bottom and discovers the truth.

For example, take Tesco's recent "Frog in Salad" scandal. This was when an individual posted a picture of an un-opened salad bag which contained a frog in it, which was purchased from Tesco. The picture was viewed by hundreds of thousands worldwide, and even though Tesco are viewed as one of the strongest MNE's in terms of Marketing and PR, even they couldn't cover it up. The story made the news in various newspapers across various countries, however it only made a slight dent to the credibility of Tesco. However, if this happened to a smaller company, the consequences could have been far worse.

Therefore, the moral of the story is;

Keep all grocery/produce far from ponds and zoos!!!


Ain't nobody got time fo'dat!

Sweet Brown became a worlwide superstar overnight by simply being interviewed by the local news channel about a fire that was started in her block of flats. Sweet Brown has a hilarious way with words and her whole interview is rather hilarious but the phrase she will always be remembered for saying will be "aint nobody got time fo' dat" when referring to the fact she has bronchitis and the fire was affecting her breathing. Now with nearly 30 million hits on YouTube and various remixes also, it is fair to say the world had plenty of time for Sweet Brown and her funny way with words.





Sweet Brown

FaceSwap

There have been various FADS in the form of iPhone apps, but one of the most well known is without a doubt FaceSwap.

Never heard of it? the name states it all. You simply swap your face with another person within your picture. It's highly entertaining, and if you're lucky, you'll come across a FaceSwap which actually resembles someone you know, and oh my, you must be one unfortunate looking person if that happens....

Here's an example of the wrestler we all used to love (when he recieved good PR from his show before he left his wife and kids however, I digress..)


Fat booth

One of the iPhone applications that was popular a couple of years ago was that of FatBooth. Many days were spend taking photos of yourself and your friends then turning them into pure fatties. The results are scary and for someone who is lets say on the skinny side, then the results of being fat are shocking, although hilarious. With the app being free it really is an app that everyone should try at least once, just to see what I'd be like to eat all those burgers!



Condescending Wonka: The Put-Down to Our Generation

From 2010 onwards, we have been subjected to various demons of social networking; whether it's the generic "morning after" status about how "totally gazeboed" you were last night with "The G's" and vowing to never drink again, or that one "friend" on your newsfeed who cannot suppress their urge to post an controversial, argumentative status disagreeing with the majoritable view or an "indie" view, or perhaps it's the embarrassing, dig your toe into the carpet catchphrases used to project one culture's view, such as "YOLO"

As a social networking generation, we were oppressed by such things, having to resist the urge to comment on these posts using profanities and abusive terms.....until Wonka. Our good old buddy "Condescending Wonka" would say EXACTLY what was on everyone's minds when these status' appear. This form of Memes sky-rocketed to stardom, and quite rightly so, as in this blogger's opinion, CW has been the most amusing Memes to date. 

Although it seems to have been shelved now, long gone from the days of when CW used to dominate our newsfeeds. However, I wait in anticipation for the day when it returns, as lets face it, we all need some Wonka in our lives to put down these attention-seeking, narcissitic individuals who decide to enlighten to the controverial, unproven fact that "You Only Live Once"

Bravo, Social Media Generation....Bravo.




Elf Yourself!

In 2006 a website was created in America where you could upload a picture of yourself, friends or family members and see them dancing as an elf, complete with the full elf costume and some hilarious dance moves! This soon became a global sensation with people "elfing themselves" and sending it on to friends, families, work colleagues, etc all over the world. It is only launched for the festive season so as a result has a short-lived success every year around December time. However this was all a cunning ploy for an American office supply company called OfficeMax who wanted to get more exposure for their company, so when the elves are having a break from dancing if you go onto the elf yourself website the company is selling their products!! Crazyyyy!! but a very clever move as once you've "elfed yourself", you'll never forget the killer moves you were cutting and how you look in an elf costume!! If you want to elf yourself i don't suggest going onto the website until December,  unless you're looking for some office supplies of course! 




"In Soviet Russia.."

Yakov Smirnoff ( no, not the vodka) is a comedian who emigrated to U.S from the USSR. "In Soviet Russia" is a joke series originated by the comedian. The joke is an example of antimetabole. The joke is old, it was popular in the late 80's and eventually fell out of fashion in the 90's. Nowadays, it has been brought up to life among various online communities and in social media and it has become a meme. 

The joke series contracts the differences between for example, the U.S and Soviet Russia. Here's a couple of funny? examples;


In America, you break law.
In Soviet Russia, law breaks you!
In America, your work determines your marks.
In Soviet Russia, Marks determines your work!
In America, you assassinate presidents.
In Soviet Russia, presidents assassinate you!
In America, you watch Big Brother.
In Soviet Russia, Big Brother watches you!

These jokes have been used in popular TV animation shows such as, the King of the hill, Family guy and the Simpsons. 

The reason why the joke was reborn in 2005 is unclear, but since that it has become a meme and people are making their own versions of it and distributing them all around the various internet communities and channels.