Tuesday 9 April 2013

OK GO!: Music Video Fad!

In the big bad world of the music industry, it is sometimes hard for a band to be noticed, firstly, by a record label,but also by the general public. Sometimes they might go for a gimmick like they all being from the same family a la The Corrs or be The White Stripes and have the weird dilemma of them either being brother and sister or married, MAD I KNOW!

However, one band took the route of having interesting and out of this world kind of videos. Their debut song A Million Ways was the first in a long line of videos. The video concept was the band in the one of the members back garden doing a dance routine and it only took one take.

 

Their second video was probably their most famous and involved the use of treadmills where again a dance routine was created but this time the added danger of the treadmills was added to make the video a lot cooler and much more popular   

 

The bands popularity was so high with all their millions of views on You Tube that they even collaborated on a music video with The Muppets!


Their popularity seems to have died down as the Internet moves away from OK GO but we will always have the memories of the dancing and the treadmills!

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